ABOUT

I’m Maddie — a creative strategist and brand-builder with a deep love for thoughtful storytelling, purposeful design and intuitive strategy.

Over the last 6 years, I’ve partnered with lifestyle, wellness, beauty, and med-tech brands to bring clarity to their messaging and cohesion to their creative. With a foundation in brand marketing, I have a deep knowledge of how to translate vision into action and big ideas into content that performs and builds connection.

What I’ve found? The strongest creative lives where structure meets soul. And in a landscape flooded with massive amounts of content and automated ideas, what stands out isn’t volume — it’s depth. Trends come and go, but connection endures.

I help founders and small-but-mighty teams define how they show up, what they say, and why it matters. Whether we're refining your brand voice, crafting a campaign, or mapping out a content strategy, my role is to help you move with clarity and create work that feels true to you and makes an impact.

What sets me apart?

💫 Strategic clarity meets creative sensitivity

I balance high-level thinking with grounded execution, so your brand shows up clearly and cohesively.

💫 Energy, curiosity, and ideas for DAYS

I’m a thoughtful partner with a knack for generating creative momentum.

💫 Strong instincts and smart risk-taking

I know what works, what doesn’t and when it’s time to stir the pot (strategically, of course).

💫 Resourceful, adaptable, and impact-driven

I make the most of what’s in front of me, adapt quickly, and find creative ways to drive results no matter the tools or team size.

MY APPROACH

Let me introduce you to.... the MADDIE Method:

A six-part lens that blends strategy and intuition to shape brand stories that stick. It’s how we turn

“we’re still figuring it out” into “this feels exactly right.”

Magnetize: Get clear on what you’re saying and who it’s for so your message draws the right people in, naturally.

Align: Ensure your values, voice, and vision are in sync, so everything you share feels cohesive and intentional.

Differentiate: Uncover what sets you apart and lean into it with confidence, clarity and conviction.

Design: Shape how your story lives in the world — through visuals, structure, and messaging that feel aligned, intentional, and unmistakably yours.

Intuit: Let instinct lead the way. Not everything needs to be trend-driven to be powerful.

Execute: Transform insight into action and strategy into memorable brand moments.

Work With Me!