ABOUT
I’m Maddie! A creative strategist, brand-builder,
and passionate collaborator.
For over 6 years, I’ve partnered with purpose-driven brands across beauty, wellness, med-tech, and lifestyle help to shape campaigns across social, email, and paid. I started my career in brand marketing, where I learned how to bridge storytelling with strategy and turn high-level ideas into content that resonates.
Over time, I found my sweet spot in creative and brand strategy: helping brands clarify their message, hone their story, and show up with intention across every touchpoint.
What sets me apart?
Strategic clarity meets creative sensitivity
I balance high-level thinking with grounded execution, so your brand shows up clearly and cohesively.
Energy, curiosity, and ideas for DAYS
I’m a thoughtful partner with a knack for generating creative momentum.
Strong instincts and smart risk-taking
I know what works, what doesn’t and when it’s time to stir the pot (strategically, of course).
Resourceful, adaptable, and impact-driven
I make the most of what’s in front of me, adapt quickly, and find creative ways to drive results no matter the tools or team size.
MY APPROACH
Let me introduce you to.... the MADDIE Method:
A six-part lens that blends strategy and intuition to shape brand stories that stick. It’s how we turn
“we’re still figuring it out” into “this feels exactly right.”
Magnetize: Get clear on what you’re saying and who it’s for so your message draws the right people in, naturally.
Align: Ensure your values, voice, and vision are in sync, so everything you share feels cohesive and intentional.
Differentiate: Uncover what sets you apart and lean into it with confidence, clarity and conviction.
Design: Shape how your story lives in the world — through visuals, structure, and messaging that feel aligned, intentional, and unmistakably yours.
Intuit: Let instinct lead the way. Not everything needs to be trend-driven to be powerful.
Execute: Transform insight into action and strategy into memorable brand moments.