nfant Labs offers the first and only smart feeding system that takes the guesswork out of feeding newborns using innovative biofeedback technology, providing moms with insights and reassurance, whether breastfeeding or bottle-feeding.
Brand Opportunity
nfant Labs needed to establish itself as a leader in the infant feeding space by introducing a new category: tech-enabled, data-driven solutions. The challenge was to differentiate from traditional feeding tools by showcasing how real-time biofeedback could offer peace of mind, especially for new parents navigating uncertainty.
Audience Insight
Millennial and Gen Z parents (ages 25–40), especially first-time mothers, are tech-forward, research-driven, and value tools that enhance confidence in early parenting. They seek solutions that blend science with emotional reassurance, essentially cutting through noise with clarity and credibility.
My Role
✔️ Created a strategic content framework centered on education, trust-building, and myth-busting, positioning nfant as a go-to resource for infant feeding support
✔️ Collaborated with agency partners on messaging and worked with designers to bring content to life across organic and paid channels. Focused on balancing technical accuracy with emotional intelligence to meet parents where they are.
✔️ Led creative direction for campaigns spanning breastfeeding, bottle-feeding, and returning to work, ensuring visual cohesion, relatability, and medical accuracy
✔️ Helped shape a parent-first brand voice that translated complex science into simple, supportive messaging, building trust with moms navigating uncertainty
Key Performance Highlights
These results represent snapshots from across a 15-month partnership, spanning multiple campaigns and strategic priorities.
Organic Social
🌟 Generated 3K+ impressions on Instagram and 2.5K+ on Facebook, with 5–7% engagement across posts
🌟 Delivered 3.5K video views across platforms and reached 5K+ users organically
🌟 TikTok content garnered 800+ views with ~5.5% engagement
Paid Social
🌟 Developed and launched a campaign that generated $7K in sales within 24 hours from just $300 in spend (23X ROAS)
Organic + Paid Social
